getsimba-ai/simba-mmm
Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.
GitHub repository with 8 stars and 1 forks.
Language: Jupyter Notebook
Topics: adstock, bayesian, budget-optimization, incrementality, marketing-analytics, marketing-mix-modeling, media-planning, mmm, pymc, media-attribution